Behind the Scenes: Using Intimacy for the Next Million

Perhaps one of the easiest and most effective way to be able generate more revenue in your business is intimacy— simply put, intimacy is something that so few can actually fulfill on that there is almost zero competition.

And intimacy is what will get someone to buy from you and spend a lot of money with you because it is what humans want most— connection.

In scaling or building a business intimacy is perhaps one of the first things that disappear and is generally the reason why most businesses might generate more revenue as they scale but not profit.

When I mentor entrepreneurs, I get really clear on what they want and generally I find the only reason they want more revenue… is because it sounds cool.

By the way, I’m Scott Oldford. If you are new to this email list, or don’t remember subscribing. I help Entrepreneurs scale 7 & 8-figure Online Businesses (and I’m pretty amazing at doing so). By the way, if you didn’t see my email on the transition to The Next Million, read here. 

Thing is… there’s a lot of different ways to implement intimacy in a business, however, I wanted to share the behind the scenes on a way that has worked really for me in 2024.

Back in March, I trialed a 30 day intensive. Essentially, I had about 100 Entrepreneurs pay me $1,000 and for 4 weeks I spent over 20 hours with them, plus an individual phone call each.

I ran it myself completely— zero team. The commitment was about 140~ hours between March and April. Between those two months it generated $1.3M in revenue and between then and now generated (and collected) over $2M in revenue.

This was a “full on” way to use intimacy. It has an online Telegram community. It was a full strategy call with me and was a rare chance for someone to work with me where they didn’t need to spend tens of thousands to obtain my mentorship.

However, it worked to use intimacy and very little upfront costs to generate a massive amount of revenue.

For promotion there was simply 6 emails to my email list— that’s it to a Google Document.

No landing page.

No sales page.

No application.

Simply a SamCart page with “buy now”.

See… the beauty with having an audience and using intimacy with that audience is that you can break the rules.

However, you have to build an intimacy strategy the right way. As it is completely different than the entire rest of your business and marketing strategy.

And… you have to be ready to fulfill on it.

In my case, I had to be ready to do back-to-back phone calls.

For me, it was worth it. $2M with a 90% profit margin is worth 140~ hours of my time. Is it scalable? No.

However, I believe a part of having a businesses is realizing that not all parts of your business have to be scalable to a limitless degree.

Later today, I’m launching the 3rd version of this intensive…

And it’s progressed as a pillar of my mentorship business as an “intimacy” product and I wanted to show you how it works, so you can do it for your own business.

When I’ve helped others do this in the past (I’ve been doing various versions of this for years). It creates some of the largest cash infusions and profit months they’ve seen for their business.

So… this is how it works in my case and then I’ll share with how to plan it for yourself.

Let’s go back to Feb 2024…

The offer was simple and you can find it here: https://docs.google.com/document/d/1vwCL_cJKeOl-g2ec2FaneKF7SBCscorwF0dmF_2Ng8Q/edit?usp=sharing 

NOTE: Please don’t use the link to purchase this, it’ll go nowhere and I’ll have your money but won’t know you paid for anything 😉.

The promotional strategy was simple.

1. Post in a couple groups where my past customers are.

2. Send 6 emails to my email list.

The emails looked like this.. (sent to my email list).

The kicker that really allowed for this to work was likely less about the 4-weeks with me, but rather the phone call with me.

While it is a 20 minute phone call, I knew that if someone had context of what would happen on the call and have gone through my training and they submitted the correct questions, in less than 20 minutes, I could make it the most valuable 20 minutes of their year.

Thus, the flow was like this:

Email —> Google Document —> SamCart Page —> Telegram Group

From there, I started and each week I ran two sets of sessions

Session #1: Training

Session #2: Hot Seats

Both were 2-3 hours long and allow for someone to have the training needed for scaling and then time for it to be applied for themselves.

In this case, it essentially created a scenario where people were learning, planning and strategizing in real-time on the parts of the business that brought them to 7-figures and then I had them get on a phone call.

For the phone calls, they answered 9 questions related to what I taught them so when I got on the call, it was less of a conversation, I was simply telling them if their strategy made sense and any follow up questions.

On top of that, I refrained from any selling on the call.

I simply ended the call with… “Hey, I know I can help you scale… want details on that?”

If they did. From that place, I simply texted them with my thoughts on it. It worked extremely well and turned into one of the easiest and most effective strategies for intimacy.

And one of the reasons for its effectiveness? I only took 100 Entrepreneurs.

See.. if you are going to use intimacy, you must use intimacy.

Why? Well… it would have made it a chore to do more than 100 strategy calls… when this happens it would have become an obligation not an opportunity. As soon as that happens, it’s unlikely that I’m going to come with full presence and love.

And in my business, if I’m using intimacy then I cannot “phone it in”.

For this next intensive, I’m bringing it up a notch…

This time around we are using more of an approach that can be turned evergreen. However, we aren’t running the funnel or strategy evergreen, but rather using a wait list strategy.

We will run this 3-6 times per year, as we go forward as it’s the best strategy I’ve seen that is low impact for me, but high impact for the person purchasing.

To do that, we created this very simple 42 minute training funnel: http://scottoldford.com/7fig-vsl

Which leads to a full sales page: http://scottoldford.com/7fig-intensive/

The promotional plan going forward for this is pretty simple:

1. Emails to the list

2. Ads retargeting warm audience

3. Ads and Sponsorships going to the VSL.

While our next one is in November (and is live currently) the strategy is that all roads lead to this “intimacy amplifier”.

It allows me to find the best possible clients.

They get to understand all of my frameworks and if they’d want to hire me.

And we both get to do that with a low level of impact.

It allows me to skip the pitch (no sale call or sales team), super low refunds (there was only 1, ever) and simplifies my marketing.

As we go forward, the wait list will simply allow someone to do a deposit and then they can start upon the next live date.

This builds intimacy and while isn’t fully evergreen— as I run my business in a non-consistent way (I take off a lot of time each year) it works for when I’m “on” versus “off” as I don’t use a team for mentoring the entrepreneurs I help.

While I have no idea how this will do in the long-term, or in November. I know this strategy works and here’s how to do it yourself…

1. Start with what is something “crazy” that would be helpful for your ideal customer.

2. Create a version of the offer and show it to a few current clients. If they don’t jump on it without even selling it, make it better.

3. Launch it to your audience and ensure they know it likely won’t happen that way again in the way you are doing it (my first version has more intimacy than the current version).

4. Make it extremely minimally viable product but ensure you infuse far more intimacy than you normally would.

5. Show up and serve and DON’T sell. The idea here is that people are attracted to you through value sharing VERSUS direct selling (I never pitched anything directly, ever).

6. If it feels good, rinse, repeat and expand.

Of course, it can look many different ways. An intimacy offer, is simply something that brings those that are close to being customers, to being a customer.

-Scott

P.S. Did you enjoy this? If so, hit reply and let me know.

And if you haven’t yet.. make sure you signup for the intensive if it’s relevant.