The business of email...

Inside of Wisdom Media, we own over a dozen email newsletters. Businesses like Online Business Owner that are newsletter-driven.

Now… that doesn’t mean the only “thing” is a newsletter. It’s simply that the newsletter is a core element of the business. While, I haven’t written a whole lot on this (just yet). I’ve been quietly building behind the scenes as I believe the future (and the present) is email marketing…

Recently, I did an interview with one of the true O.G’s of internet marketing Rich Schefren and I think it sets the stage extremely well for both the business of newsletters as well as the ability to easily build an additional asset on top of your business.

You can watch the interview here (for free).

Inside of the interview I go into my excitement of being able to build, buy and leverage what I believe is an incredible asset class— attention.

Do let me know if you want me to write on this further— as we continue our intention is to own over 50 newsletters within the next year.

Why? Because we believe when you own attention and are able to help people get the content they want and create a great experience… only great things can happen.

That’s all for now…

- Scott