Deep Dive: OnlineBusinessOwner.com

About a week and a half ago, I got tagged in a Facebook post…

One of those people who follow my work and content, tagged me.

To say, I was intrigued… would be an underestimate.

For the last 9 months, I’ve been working on the idea of a media site that would be for Online Business Owners and while I knew I needed to do it, I simply didn’t have the “right” pieces together.

For the past 5 months, I’ve been thinking of the right name and structure— as with most of my advice that my Wife gives me, I took hers on this…

“If it doesn’t come, wait for it… it’ll come”.

When I saw this, I was excited. I knew it was it.

Luckily, I knew the owner, considering this space isn’t massive. Within 3 hours, I sent a letter-of-intent, a week later our asset agreement was signed.

Truth is, with every opportunity you know in your gut if it’s the “right” one, then all you do is convince yourself otherwise.

Once the money was wired on Monday and everything was official, as of writing, the entire property is under our management.

Sometimes, the right deal, is because it feels good, sometimes, it’s because of what’s on paper.

For me, a large focus of mine are media sites such as blogs, newsletters and websites where I am able to direct attention.

Why?

I’m betting that within 5 years, the cost of attention will be exponentially more expensive than it is now. If you can “own” the attention, you will be able to build very successful businesses.

I’ve talked about this in the past and I’ve held this as a belief since I started building my personal brand in 2015— and having spent millions of dollars for my personal brand, I know how effective audience can be.

Advertising will become more expensive and as we continue into the future, people will create their own algorithms instead of artificial intelligence.

This is my bet and is one of my guiding principles for The Wisdom Group, as if you own the currency of audience, you can effectively become your own federal reserve. 

Okay, enough about that.

How are we going to grow OnlineBusinessOwner.com? To step back for a minute, you must realize, if you’re new to my world, that when it comes to Online Businesses, I’m one of the best in the world.

I’ve helped scale 100’s of businesses in this industry past 7 and 8-figures and have helped countless 8+ figure (and a few 9-figure) exits.

While much of the media companies and properties I’m buying are not direct to this audience, I have one of the most insane unfair advantages for building OnlineBusinessOwner.com that one could have.

As I talk about, in my 12 Laws of Investing I only invest when I have an unfair advantage.

In this case I have…

• Money (and plenty to invest).

• Time (leveraged through having a team that I’ve been slowly building for the “right” moment for this).

• Influence (my friends, clients and partners are the top “people” in the world for this niche).

• Audience (I have over 500,000 Online Entrepreneurs who follow me across my platforms).

• Knowledge (I know how building online businesses, can work).

Unlike most investors, I have an unfair advantage. I never invest in something where I don’t have multiple unfair advantages to move the needle forward.

This is why I believe so heavily in Entrepreneurial-focused investing— we aren’t investing money into a blind box, we’re actually using our unfair advantages to give ourselves a place that other investors, can’t create.

Thus, my strategy for scaling? It all starts with an iPad sketch…

And then aligning the 6 pillars of the business, which is proven to work, that I talk about in my book, The Nuclear Effect.

From here, I’m able to bring my strategy into phases, then deliver this to my team, setting the vision and then allowing them to drive the rest, supporting in the best way I can: being a curator of energy and people. 

In the first week, in curating the energy for this business I have…

• Sold nine, 12-month+ sponsorship packages, with 10+ others that will likely sign on over the next week, creating all of the capital needed to fuel this business.

• I’ve secured additional investment, to help super-charge the business, while not needed, I love having “more than enough” capital, while not having to have my businesses only use my capital & cashflow.

• Assembled the entire team of this business, which will include a newsletter, blog, podcast, summit and social media approach. In total it will take 9 people to properly take this and move it to the next level.

• Created over 2 dozen partnerships with those that can support and fuel the growth of this business so that it can quickly build momentum.

Unlike many online properties for Entrepreneurs, the approach I’m going with for OnlineBusinessOwner.com is about curating the “right” information, where most online media sites go wrong is that they try to do “too many” things OR they simply don’t have experience being able to understand the value of the attention they have, making money in the wrong places.

For me? I know that those who are attempting to attract Entrepreneurs regularly pay $10-50 per lead (not phone call)…

So, when I ask for $25,000 to be in-front of this audience in a curated and effective way? It’s a no-brainer for them.

There’s a lot of work to do here, however, my belief is extremely simple

Online Business will continue to grow.

Reaching Online Entrepreneurs will become more difficult.

Trying to find accurate, real, ethical and proven frameworks, methods, models and information, will become more difficult.

This business will grow and scale by helping both sides of a market that need help.

My expectation is that…

We will generate roughly $1,000,000 in 2023, which I will fully put back into the business for the growth of audience and infrastructure— while I DON’T believe this would be achievable without my unfair advantages and starting capital, in this case, I do believe this is more than possible.

From here, my intention is that this is able to hit more of a parabolic curve after 2025, which by then, allowing us to expand our monetization structure, while providing incredible value to Online Entrepreneurs on both sides of the tracks.

While there are 9 stages, that I’ve outlined and they will take at least a year to implement and build, I’m truly excited about this and that this came together, even better than I expected.

And like most of what I invest in…

The upside is massive, this is easily sold once it’s above $3M/year in revenue, the worst case? It fuels my mentorship and advisory business, as a last-ditch effort— which, if I’m honest, isn’t a terrible “worst” case.

Win if I win.

Win if I lose.

And with that, enjoy your day, your weekend and sending parabolic wealth + abundance your way.

- Scott